From November 11, 2015 When customers interact with your business for the first time they will have an experience with your company’s brand promise. The business will either deliver on its brand promise or it will fall short. You’ll either grow your customer base or you’ll be closing the doors. If this is literally that important, then what exactly is a brand promise? Your brand promise is simply the set of promises you make to the customer when they experience doing business with you. Let’s look at an example: The NFL: “To be the premier sports and entertainment brand that brings people together, connecting themRead More →