Business Growth

In the past few weeks, I have been in the process of updating my mission statement. I wanted to make it more concise and focused. I thought long and hard about what it is that I’m really trying to accomplish. The short answer is that I’m trying to impact the economy in Kitsap County. How? By helping small business owners survive and grow their businesses despite challenging competition. I’m not anti-corporate, but I LOVE small business. I believe I was inspired by the examples set for me on both sides of my family tree. Both sides have backgrounds as small business owners. That was theRead More →

Understanding what you need to do as a new salesperson can be difficult to navigate. Luckily, there is a wealth of resources out there from sales professionals who have all been very successful. There are some best practices, and there are some personal things that work for the individual. Like everything else, you can learn the fundamentals and then begin to develop your own personal style. I’m a very good salesperson in my own right, but there are things that I see other talented salespeople do that I will never be able to do. It’s part of their style and it might not work the sameRead More →

I recently ran across a rant from a local small business owner regarding their frustration that the people in Port Orchard are not supporting small business. This person seemed afraid at some level that their business may not survive another year, and this fear caused this person to scold the community. I’ve never met this business owner, and I am going to assume they are typically an amazing person. Fear causes us to do things or say things that we may not otherwise do, so I have tremendous empathy for this person. However, scolding the people you want to be your future customers will neverRead More →

Small Business

From December 10, 2016 Everyone is in sales. This is a well known truth. We all trade with each other to get our needs met. It’s how it works. Customers lead to sales, but how do you find customers? How do you get customers to find you? And what makes them want to do business with you? Finding answers to these questions when I was new to sales was what I thought about most of the time. I’d wait for them to hopefully show up. I’d talk to my coworkers. I’d bug my manager. I’d complain about how slow things were. I’d start blaming theRead More →

10,000 Hours

From November 29, 2016 Days go by quickly when you’re busy. For me, this year has flown by. It’s tempting to begin planning for 2017, but if you’re a small business owner you need to double down on the next 30+ days. Customers are going to visit you, email you, message you, tweet you, snap you, and maybe even call you (yes, some people even know how to use the phone app!) They need you. Don’t let all the giant retailers take all the business. Promote yourself. Get out there. Meet new people. Deliver your elevator pitch. Tell them about the specials you’re offering. GetRead More →

From November 21, 2016 I’ve been told that I am a great communicator. I’ve also been told that I’m an awful communicator. How is it that both of these opposing statements could be true? The problem with those statements is that they imply that I’m always one way or always the other. The truth is that I’m sometimes great at communicating and there are times I am not. I face this feedback with written communication as well. Sometimes I write just the right thing at just the right time and it seems to help people. Conversely, I admit that I’m embarrassed of some of theRead More →

Foot Ferries

I don’t know how else to say this, but I love Port Orchard. I have for a long time. I tried to figure out why by analyzing what “it” is that we have here. Moving around the country affirmed that our little city isn’t too different from other areas. People are people. The fries at McDonald’s are the same here as they are in Oklahoma. High schools have football games on Friday nights. Everyone is trying to figure out how to make a living and how to spend their free time. I realized that I could live just about anywhere and make up my mindRead More →

From November 11, 2015 When customers interact with your business for the first time they will have an experience with your company’s brand promise. The business will either deliver on its brand promise or it will fall short. You’ll either grow your customer base or you’ll be closing the doors. If this is literally that important, then what exactly is a brand promise? Your brand promise is simply the set of promises you make to the customer when they experience doing business with you. Let’s look at an example: The NFL: “To be the premier sports and entertainment brand that brings people together, connecting themRead More →

From September 22, 2015 Fire up Your Sales! Before I decided to go into business for myself I spent several years in sales and retail leadership. I’ve read over one hundred good books on business, and I’ve learned quite a bit from trial and error. Every salesperson always wants to know one thing – how can I make more sales and more money? I still have a lot to learn, but here are some of the things that I think everyone needs to understand about growing your business. Sales Philosophy – Hunting or Fishing I listened to an audiobook where the author used the analogyRead More →

Car Sales

From July 27,2015 I graduated from high school in 1997, and I started selling cars at a Toyota dealership in November of 2000. I was 21 years old, and I never imagined I would have become a car salesman. I was shy early on in school and only became comfortable speaking in front of others my senior year after taking some drama classes. Also, I knew next to nothing about cars. What was I doing in car sales? Growing up I loved to draw. I often drew my favorite monsters, video game characters, cartoon characters, and comics. I loved movies and video games, and IRead More →