ecommerce

This is a very popular question right now, and I wanted to try to get some answers for myself. This article is about my conclusions as to what has happened and where we are heading. I don’t have all the answers, and I won’t go into a ton of depth here. This is more of a brief overview that allows us to step back and see the bigger picture. I admit, it’s so strange seeing all these retailers and malls that we all grew up with closing stores and facing potential bankruptcy. What is going on? Approximately 10% of our workforce are in the retailRead More →

Business Growth

In the past few weeks, I have been in the process of updating my mission statement. I wanted to make it more concise and focused. I thought long and hard about what it is that I’m really trying to accomplish. The short answer is that I’m trying to impact the economy in Kitsap County. How? By helping small business owners survive and grow their businesses despite challenging competition. I’m not anti-corporate, but I LOVE small business. I believe I was inspired by the examples set for me on both sides of my family tree. Both sides have backgrounds as small business owners. That was theRead More →

I’m not sure if you noticed, but there are a large number of people these days claiming to be digital marketing experts. With so many potential experts out there, who should you listen to? How do you sort through the number of companies posting sponsored ads on Facebook? Are they all giving you the same advice? Is it good advice? At some point, it’s important to question their credentials. The reality is that it is easier than ever before to get a decent looking website started for free. The amount of social media applications that can be used for advertising purposes is fantastic. But doesRead More →

Understanding what you need to do as a new salesperson can be difficult to navigate. Luckily, there is a wealth of resources out there from sales professionals who have all been very successful. There are some best practices, and there are some personal things that work for the individual. Like everything else, you can learn the fundamentals and then begin to develop your own personal style. I’m a very good salesperson in my own right, but there are things that I see other talented salespeople do that I will never be able to do. It’s part of their style and it might not work the sameRead More →

I recently ran across a rant from a local small business owner regarding their frustration that the people in Port Orchard are not supporting small business. This person seemed afraid at some level that their business may not survive another year, and this fear caused this person to scold the community. I’ve never met this business owner, and I am going to assume they are typically an amazing person. Fear causes us to do things or say things that we may not otherwise do, so I have tremendous empathy for this person. However, scolding the people you want to be your future customers will neverRead More →

Lincoln

From December 12, 2016 “You can please some of the people some of the time, all of the people some of the time, some of the people all of the time, but you can never please all of the people all of the time.” – Abraham Lincoln Why is this quote so interesting to us? Why does it feel timeless? The answer in today’s terms is that we all have “haters” in our lives. Everyone has an opinion. Opinions conflict. Someone tells you that you’re amazing. Someone else tells you that you’re garbage. Who should you listen to? Are they both right? Here is whatRead More →

Small Business

From December 10, 2016 Everyone is in sales. This is a well known truth. We all trade with each other to get our needs met. It’s how it works. Customers lead to sales, but how do you find customers? How do you get customers to find you? And what makes them want to do business with you? Finding answers to these questions when I was new to sales was what I thought about most of the time. I’d wait for them to hopefully show up. I’d talk to my coworkers. I’d bug my manager. I’d complain about how slow things were. I’d start blaming theRead More →

Juggling

From December 8, 2016 I came across this image and realized that it represented how I’ve felt at work at times. I’ve felt like I’m everywhere with a million things in the air over my head that I’m attempting to juggle. And , I don’t know about you, but my days go by rapidly. As I progress in my career and have learned to do more, the thing I realize is that there really isn’t enough time to be great at everything. In reality, there is only time to do maybe one thing “great”. We might do a handful of things really well, but atRead More →

10,000 Hours

From November 29, 2016 Days go by quickly when you’re busy. For me, this year has flown by. It’s tempting to begin planning for 2017, but if you’re a small business owner you need to double down on the next 30+ days. Customers are going to visit you, email you, message you, tweet you, snap you, and maybe even call you (yes, some people even know how to use the phone app!) They need you. Don’t let all the giant retailers take all the business. Promote yourself. Get out there. Meet new people. Deliver your elevator pitch. Tell them about the specials you’re offering. GetRead More →