From August 31, 2015
I have recently finished a project for a classmate of mine, Sheryl Wilkin. She is starting a new business that’s she’s named “Language on Vacation”. She is a TEFL-certified English teacher, and she has created a program where foreigners can go on one of six guided tours across the USA with others and learn English in real-world applications. She acts as their tour guide and English teacher, and they do lessons out of the classroom in informal settings such as a coffee shop or on the beach! Sounds awesome!
She asked me to create a logo, starter website, brochure, and business card for her business. I’ve included some images below of what was designed. We chose a WordPress site for her business, and I got it started for her. She is currently in the process of building the content for it. We decided on a subtle patriotic design theme for her business after considering other options, because we felt like her target audience would expect to see our “Red, White, and Blue” if they were interested in visiting the USA. Also, the tours she offers highlights many of the famous sites from our country. It only made sense to stick with our colors.
I wanted to communicate the traditional way English is taught so we used a very clean geometric font, Century Gothic, for the “Language” part of the wordmark. This hints at the way we are taught to write English letters. We used a whimsical decorative font for “Vacation” to communicate a sense of fun. I wanted to keep the icon simple so I designed a word balloon that is nestled inside a suitcase to convey the overall idea of “Language on Vacation”, and I kept it very simple so that it could be easily understood, be scaled, and used on a variety of marketing materials. As an alternative logo we decided it would be great to create a series of icons that could tie into experiences from her tours, and I thought it would be great to arrange them to fit the shape of the suitcase. That way the icons could serve as a collection of memories tied to the “Language on Vacation” experience when seen as a whole. They could also be used individually as necessary.
I used these design goals to create her business card and brochure, and she was very pleased with the overall vision for the design. Sheryl is about to go to Japan for several months promoting her business.