How Does Your Brand Get Known?

Regardless of which type of customer acquisition model you subscribe to, the first thing every brand/business has to do is get known. How does this actually work? Is it simpler than we make it? If it is simple, why doesn’t it happen faster? I know that when we are in the mode of asking these questions, we’re either trying to drum up some business or we’re doing well but trying to grow. Here are a few tips on how to let people know your business exists.

1. Audience

Before you try to get known, do you know who it is that you’re trying to attract? If you wanted to say something, you would need to know who you wanted to say it to. If not, you’d just be shouting into the air or talking to yourself. Before you can mail a letter, you need a name and an address. That’s how sending messages works regardless of the medium. You need to take some time to figure out which group(s) of people are the ones you’re wanting to connect with. It’s so obvious, but it’s often overlooked.

2. Content

Once you know who you want to communicate with, you need to decide how you want to communicate. The three most common ways all boil down to words, sounds, or pictures. They always have. One of the biggest mistakes people make in their advertising is talking “at” people instead of “with” people. We’re focused on what we want to sell rather than on how we can serve. The easiest way to get attention is to give people what they want. Is your content providing value, or is it being pushy?

3. Volume

If you were the only person to talk to, you might only need to send out one message. The sad part is that we aren’t. There are millions of businesses in the United States. In Washington, we have over 555,000 businesses alone. There are only 7.4 million people. That’s one business for every 14 people. It feels like almost everyone is competing for attention. If you aren’t sending out enough communication, it will be very difficult to be remembered.

4. Advocates

Word of mouth is one of the strongest forms of advertising. It has exponential potential! Your team and your budget can only go so far. How can you deliver such an amazing experience that other people are willing to share your brand story for you? Plus, the truth is that it’s far more powerful when other people praise you than when we try to toot our own horns. The key to this is serving people in such an amazing way that they can’t help but share the good news about what you do.

5. Professionals

Entrepreneurs tend to be strong individuals with a lot of confidence in their own abilities. That’s the kind of courage it takes to step out and launch something. The problem is that a lot of us don’t ask for help along the way. We might bake the world’s best cakes, but if our creative in advertising isn’t very good, then we won’t be baking very many. We need to realize that getting help from other people is exactly what we need to do when we want to do more. I can’t bake cakes, so I buy them. It makes sense. Instead, I help people build strong brands. That’s what I’m good at. Imagine if that baker and I became each others’ customer. We’d both be better off!

These are some of the things that have worked for me and many other people. What is your best tip for getting your business known?

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